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Google Captures ReCaptcha
ADOTAS — Google typed the right price into the box and acquired ReCaptcha, a company that provides CAPTCHAs — challenge-response tests typically using distorted text to verify human usage and avoid...
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Answers Served: Captcha Ads No Puzzle for Solve Media
ADOTAS – Back in September, Business Insider proposed Solve Media’s just-launched Type-In Ads as one of its “Daily Million-Dollar Ideas.” Eighty-one percent of readers agreed: replacing hard-to-read...
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Solve Media and NuCaptcha Suit Up for CAPTCHA Ad Battle
ADOTAS – Solve Media, wielding its handy TYPE-IN Ads, isn’t the only player in the CAPTCHA advertising game — last October, NuCaptcha launched its video advertisement CAPTCHA solution, which uses...
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Captcha Advertising Is Catching On
ADOTAS – As interactive marketers look for more engaged and “integrated” advertising mediums, Captachas are emerging as a valuable new tool. Here are three things interactive marketers need to know...
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NuCaptcha Bolsters Back-End for CAPTCHA Product Launch
ADOTAS – NuCaptcha has launched the “Make the Switch” campaign to promote the public launch of its CAPTCHA suite, which includes in-CAPTCHA advertising. Because NuCaptcha new unit is the exact same...
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Solve Media Uncovers $1.5 Billion in Wasted Ad Spend; Bots Are To Blame
NEW YORK (September 28, 2012) – Solve Media today revealed that 10 percent of all online traffic is generated by bots – software applications that run automated processes across the Web. eMarketer...
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Are You a Human Launches Game-Based Verification Service for Brands;...
DETROIT, October 28, 2013 (ADOTAS) — Based on very successful initial results with Ford Fiesta, Chiquita, Xbox, Salvation Army, United Way of Southeastern Michigan, Moosejaw, and Kabam, Are You a...
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Report: Fraudulent Web Traffic Tips the Scale in the United States
NEW YORK CITY, December 19, 2013 (ADOTAS) – Solve Media issued its Quarterly Bot Traffic Market Advisory update today. For Q3, the data showed fraudulent web traffic tipping the scale in the United...
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Are We Humans Finally Ready to Do Battle with the Bots?
ADOTAS — We recently published an investigative report on the rise of online ad fraud, and how the botnet ZeroAccess hijacked computers around the globe to push fake traffic through specific publisher...
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